Do I Really Need a Content Strategy?
The truth is, all organizations can benefit from a content strategy, but organizations with greater volumes of content and audiences typically see a greater need.
A cohesive content strategy can drive multiple positive business outcomes, including:
- Reduce costs of creating, managing, publishing, and localizing content
- Speed up time to market for content delivery
- Improve customer experiences through consistency at every point of the customer journey
- Increase content reuse (and a corresponding decrease in redundant content)
How to Implement a Content Strategy
Developing and implementing a content strategy requires consideration and alignment of content models, structured authoring guidelines, reuse strategy, taxonomy, metadata, workflows and governance.
This is no small task.
When implementing a content strategy at scale, technology becomes a critical driver of success.
“Most organizations that develop a content strategy decide to purchase a new content management system,” Val says. “Often, this system is a component content management system (CCMS).”
About Val Swisher | CEO of Content Rules, Inc.
Val Swisher is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management, and has co-authored a new book, The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale (XML Press, 2021). Together with co-author and senior content strategist Regina Lynn Preciado, Val lays out exactly what it takes to deliver personalized experiences at scale.