Why is Content Personalization Challenging for Large Organizations?

Most organizations don’t have a problem with content personalization on a small scale. When you try to scale it up, however, the maintenance becomes harder and harder to keep up with.  
Tailoring one piece of content to multiple audiences, roles, products, and experiences leaves you with multiple versions and outputs, all of which need active maintenanceIn addition, each of these assets is handcrafted to fit each of those experiences.  

In other words, these valuable assets are now trapped in proprietary formats, and that one piece of content has become a maintenance nightmare.  

Xyleme ends this nightmare by simplifying content personalization at scale. You can produce dynamic content that engages specific audiences without spending all of your time on an endless maintenance loop. 

Scale Your Content Personalization with Structure

Traditionally, the issue with handcrafted content is that it just doesn’t scale.

Let’s use the home construction industry as an example. If someone is building a home, they start by choosing a floor plan. Then they choose from a set of different customizations that the builder offers, all of which are made to mix and match.  

Everything is designed to work together so that the builder can offer options and implement them within the project’s schedule and budgetAnd the people buying the house can customize it within a certain set of constraints to fit their specific wants and needsIt’s a win-win for both parties.  

Xyleme does something similar with your content. 

You work with a set of structured objects, or components, that you can mix and match to create custom, personalized outputs. And you can meet the needs of your audiences without creating a maintenance nightmare by handcrafting every single component every time, which as we all know isn’t sustainable.  

Building with Flexible Blocks

Let’s use an analogy to explain how Xyleme allows authors to do that. 

Imagine a set of toy blocks that snaps together. You’re using this set of blocks, which are consistent shapes, but you can snap and join them together in different combinations to build just about anything.

The magic of Xyleme is that those blocks aren’t copies — they’re connected. They’re linked together. And if you adjust one of them in one place, the changes appear everywhere. 

Xyleme gives you the ability to change something in one place and have it seamlessly carry through every location where you’ve reused it. This significantly reduces your maintenance burden , so you can focus your time and attention on creating new content components and serving broader audiences, not simply maintaining the conent you’ve already created.   

With Xyleme, your content teams can do more with less and efficiently personalize content at scale while ensuring consistency and accuracy across the organization, and actually reducing maintenance time. 

Xyleme gives you the ability to change something in one place and have it seamlessly carry through every location where you’ve reused it. This significantly reduces your maintenance burden , so you can focus your time and attention on creating new content components and serving broader audiences, not simply maintaining the content you’ve already created.   

With Xyleme, your content teams can do more with less and efficiently personalize content at scale while ensuring consistency and accuracy across the organization, and actually reducing maintenance time. 

Read this article to learn more about content personalization at scale for your organization.

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