Content Personalization: What is it & Why is it so Hard at Scale?

Overcoming 3 Main Challenges to Personalization According to eLearning Industry, 77% Of L&D Professionals Think Personalized Learning Is Vital To Employee Engagement and 94% Of Businesses Say Personalization Is Critical To Their Success. What is Content Personalization, anyway? Not to be confused with adaptive learning or recommendation engines, which monitor a user’s history and suggest […]

Misadventures in Content Production: Copying & Pasting is Not Reuse


The term “reuse” gets thrown around a lot in regard to content management and maintenance, particularly when dealing with content at scale. But did you know that most content authoring and management tools that tout reuse are essentially just copying and pasting?  Let’s be clear — copying and pasting is NOT reuse.  True reuse allows […]

Misadventures in Content Production: Why “Rapid” Tool Aren’t Really Rapid


Let’s be honest — so-called “rapid” authoring tools aren’t really rapid at all. “What you see is what you get” (WYSIWYG,) or “rapid” tools, apply styles that are hard-coded into the content, which means that the writing and designing are coupled together. Authors can write the content while controlling the heading color, font size, paragraph […]

Centralized v. Decentralized Content Management


Pros, Cons & Getting the Best of Both Worlds Regardless of the type of content being created, the debate over the benefits of centralization versus decentralization is a pervasive one. On the one hand, centralization can provides consistency and visibility across the organization. Decentralization, on the other hand, can enable departments to be more agile […]

Case Study: Driving a 75% Reduction in Translation Costs at Ford Motor Company

Ford Motor Company — the second-largest automotive manufacturer in the U.S. and fifth-largest in the world — knew that creation of learning content could be more efficient and cost-effective, using technology to help reimagine eLearning translation management. Read the Ford Motor Company Case Study Ford’s Finance Division was specifically focused on streamlining the way they […]

Mobile Learning: Making Content Available Anytime, Anywhere

Mobile learning, also called M-learning or mLearning, is any type of content that is developed or consumed on mobile devices, such as smartphones and tablets, and including anything from podcasts to full eLearning courses. According to Pew Research, virtually all Americans ? an overwhelming 96% ? currently own some kind of cellphone, an increase of […]

Don’t Believe the Ghost Stories… ILT is Not Dead

As organizations continue to focus on new and innovative ways to implement and enhance digital learning, statistics are showing that Instructor-Led Training (ILT) is not dead. In fact, according to the 2019 Brandon Hall Study, ILT remains the primary form of learning delivery in organizations ? a whopping 94% of organizations, compared to 77% primarily […]

Digital Learning Survey 2019 – Most Tech Doesn’t Stack Up

While the modern learning ecosystem continues to focus efforts on digital learning, 50% of respondents to Fosway Group’s Digital Learning Realities 2019 survey say their learning content platforms don’t have what it takes to meet the needs of the modern learner.? And despite the fact that organizations continue to invest heavily in digital learning initiatives, […]