Why is Content Personalization Challenging for Large Organizations?

Most organizations don’t have a problem with content personalization on a small scale. When you try to scale it up, however, the maintenance becomes harder and harder to keep up with.   Tailoring one piece of content to multiple audiences, roles, products, and experiences leaves you with multiple versions and outputs, all of which need active maintenance. In addition, each of these assets is handcrafted to fit each of those experiences.   In other […]

How to Overcome Content Management Challenges at Scale

Every organization runs into content management challenges when they reach a certain size.   And keeping up with maintenance, updates, and personalization for specific audiences can be too much without the right strategy and structure.   Content Backlogs & Bottlenecks Lots of content managers and teams struggle to keep organization-wide information in sync. The content’s all out there, but […]

What is a Component Content Management System?

A Component Content Management System (CCMS) is transformational for organizations with large-scale content creation and maintenance needs. But before we discuss why you need it, let’s explain what it is. Balancing Content Needs with Creative Constraints Organizational learning is evolving. Instructor-led training, blended learning, e-learning were sufficient for a long time, but that’s not true […]