Driving a 75% Reduction in Translation Costs at Ford Motor Company


Ford Motor Company is the second-largest automotive manufacturer in the United States and fifth-largest in the world, and Ford’s Finance Division trains and supports more than 5,000 learners globally.


In 2018, Ford Motor Company’s Finance Division implemented Xyleme’s Learning Content Management System (LCMS) to improve and streamline content production and translation processes, beginning with 30 courses in five languages (Chinese, German, Portuguese, Romanian, and Spanish).

“We wanted to reduce translation costs,” explains Carol Droin, an integral member of Ford’s Finance Learning & Development team, responsible for managing the department’s translation processes. “Xyleme has been a terrific time and cost savings for us.”

Ford saw that creation of learning content could be more efficient and cost-effective, using technology to help reimagine translation management. Ford decided to implement Xyleme’s LCMS across multiple divisions to improve content creation and management processes. Ford’s Finance Division was specifically focused on streamlining the way they designed, developed and produced translatable learning content, in order to reduce translation time and generate significant cost savings.


“Xyleme has been a terrific time and cost savings for us.”

Carol Droin - Ford Finance Learning & Development


High Costs & Production Delays

Prior to Xyleme, Ford utilized different course templates and different content production tools, as well as outside tools for developing assessments. This created inconsistencies with layouts, while also driving up costs and production times.


Time & Cost Savings With Streamlined Processes

Ford partnered with Xyleme to streamline their content creation and translation processes. With Xyleme, Ford’s content team now creates learning in small, digestible chunks and uses Xyleme Studio™ to assemble courses.

As a result, Ford’s Finance Division was able to reduce average translation costs from approximately $2,600 per course, to just $650 per course — a 75% savings, totaling more than $175,000.  

“We’ve gotten a lot of positive feedback on all of the courses we’ve built so far in Xyleme,” says Paul Goddard, Learning & Development Manager of Ford’s Finance Division.

Average translation cost per course dropped from $2,600 to just $650.

With Xyleme, Ford authors now create learning content in Xyleme Studio™ — a cloud-based, single-source, multi-format authoring tool — and push that same content out to a range of output types, from eLearning and web courses to print formats like Microsoft Word and PowerPoint. Ford can also now export XML files for translation directly from Studio.

“We’ve gotten a lot of positive feedback on all the courses we’ve built so far in Xyleme.”

Paul Goddard - Learning & Development Manager, Ford Finance Division

Separating Content from Presentation to Improve Efficiency

Because Xyleme stores content in flexible XML, it is not tied to presentation, making it easy to export and import only what is needed for translation. As a result, translation can now be completed in a fraction of the time, and translated files are imported directly back into Studio — no manual packaging or un-packaging required. Ford was also able to utilize Xyleme’s built-in interactions and image overlays, providing a substantial cost savings from traditional methods, which required manually editing image files for translation based on each language. With Studio, Xyleme’s authoring tool, everything is built-in, so images that contain text are automatically translated with the rest of the content.

With Xyleme, Ford was able to reduce translation production time from an average of three months per course, to just four-to-six weeks. 

Not only does Xyleme streamline the translation process, it also supports localization, which allows Ford to designate specific words or terms as variables and dynamically substitute those words at the point of publishing, while still maintaining a single source of truth. Content can now be tailored to a variety of audience requirements, including unique branding, product names, and cultural context. Thanks to Xyleme, Ford is able to localize content at scale, while also improving the user experience.

Driving Continuous Improvement

Ford’s Finance L&D team has also seen significant improvement in translation of learning assessments, which is also handled by outside vendors.

“The process used to be really clunky for the end user to take assessments,” Droin explains. “Now we can bundle it all together with Xyleme, making it much easier for the end user.”

Xyleme’s built-in Learning Record Store (LRS) tracks exactly how users interact with each individual piece of content. With Xyleme’s analytics dashboards, Ford now has an accurate and objective picture of content engagement and performance, including insight into data by location, department, and region, allowing them to continue to refine their content and drive ongoing improvement.


“Xyleme is easy to use and allows us to focus on making the content better.
For me, the savings is perpetual.”

Carol Droin

Ford Motor Company is the second-largest U.S. -based automaker and the fifth-largest in the world. Ford touches the lives of people in every corner of the globe, not just by making and selling the most technologically advanced, reliable and fun-to-drive vehicles in the world, but by leading the way in manufacturing and business innovation. Visit http://www.ford.com to learn more.

Xyleme, Inc., is developer of the industry-leading Learning Content Management System (LCMS), comprised of two modules: Studio™, a cloud-based, collaborative, single-source authoring tool, and Content Delivery Service™, a centralized content management system with comprehensive built-in analytics and dashboards. Together, Xyleme Studio and Content Delivery Service make up the only next generation learning content management system available on the market today. Visit http://www.xyleme.com to learn more.

All product and company names are trademarks™ or registered® trademarks of their respective holders.

Learn more about how Xyleme’s Learning Content Management System (LCMS) empowers content professionals to revolutionize the way content is both created and delivered.


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