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How to Engage Employees with Responsive Design
Here are a few tips for how to keep the attention of your employees through design that is optimized for viewing device.
Know How Your Employees Want to Learn
Employers are struggling to make the concept of 70/20/10 learning framework effective, and struggle with creating a central ecosystem for learning content.
Here’s What The Currect Learning Spread Really Looks Like
- 43% Formal Learning
- 14% Informal Learning
- 43% On-The-Job Activities
What Does the Modern Learner Want?
The modern learner is distracted, overwhelmed, and impatient. 54% of learners want mobile content but only 12% of learning content is enable, and mobile training is down 0.5%.
Learners tell us they only have 1% of their work week to dedicate to training but nearly 50% of learners spend 30 minutes or more every day on unofficial, unscheduled, and impromptu learning.
Learners don’t want formal training on their tablets and phones. They want short-form learning content like checklists, scannable articles, short videos and simple quizzes. If you do not provide your modern learners with these in addition to the formal training you have to do, they will look for answers on their own.
Why is Responsive Design So Important?
Responsive design makes all of your content functional and easier to view and use regardless of the device the learner is on. Of the top 10,000 websites, only 18% are responsive, meaning they automatically adapt to desktops, tablets, and mobile phones.
Responsive design has increaswed by 10% in the last year, but in learning and development that increase over the same period was only 2%
Learning and development lacks the tools and skillsets it needs to adapt to a responsive world.
Get the Tools You Need to Create Responsive Learning
In order to tackle responsive design, organizations need to:
- Create or use responsive skins
- Author device-agnostic content
- Publish responsive learning content
- Distribute though mobile delivery channels
Responsive design is the most efficient way to get to mobile.
Statistics on Mobile Users
Mobile users are 2x more likely to
- Communicate and learn from each other
- Encourage peer-to-peer feedback
- Share experiences and solve problems online
- Use podcasts and blogs as a means of education
- Significantly more likely to be using videos
Responsive Design and Organizations Statistics
About 27% of organizations report absolutely no use of mobile for learning.
Only 21% of companies have a formal mobile learning strategy
17% of all learning organizations in the United States are deploying learning to mobile devices and as many as 31% of large organizations are doing so.
How to Make Learning Content Mobile Friendly
If your content is not already mobile friendly, or only a portion is or it’s spread across a variety of tools, implementing a learning content management system that allows you to use branded, responsive templates is the easiest steps. Xyleme is just one of the companies that can help you do this. You can learn more about our products here. We work with high performing companies with a lot of content, including Nielsen, Baker Hughes, Paychex, Tetrapak, and more.
