Even if you are able to manage and maintain large volumes of personalized content, how can you be certain that every individual piece is up to date?
In highly-regulated industries, content teams are often haunted by phantom versions of content — versions that can’t be found because they are saved on an old file share system (or worse, someone’s individual computer,) or because there are simply too many instances to keep track of, and human error leads to one (or even many) being lost or overlooked.
Regardless of how or why phantom versions occur, content that is out-of-date and out of compliance because the source file can’t be found and therefore hasn’t been kept up-to-date present real risk to organizations that have to demonstrate compliance with regulatory bodies and standards.
One outdated training document can cost hundreds of thousands, if not million of dollars in audits, fines non-compliance penalties.
It’s enough to push someone over the edge!