DevLearn 2020: Personalizing Content at Scale? 3 Reasons an LCMS is Essential for Success

What if we created content in flexible, reusable chunks that we could essentially use as independent building blocks? Content personalization is no longer an option-it’s an expectation. Whether you’re serving content to internal or external audiences, learners expect content to be personalized to them and their unique needs.

When serving large volumes of content to diverse audiences, effective personalization is almost impossible—let alone sustainable—without the right strategy and tools in place.

But what if content personalization was streamlined and simplified—both to implement and maintain? What if you could efficiently personalize content without starting from scratch each time? In this session, we’ll explore why content is the key to any personalization strategy, and how realigning content strategy and implementing the right technology tools allows organizations to easily and effectively personalize content, even on a global scale.

In this webinar, we discuss:

  • Three main reasons personalization efforts fall short
  • Tips for leveraging strategy and technology to address and overcome each of the three personalization challenges
  • How reuse and personalization go hand in hand
  • How personalization efforts can effectively be maintained and sustained over the long term

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