The Building Block Approach to Content Strategy

Bringing Reuse & Flexibility to Enterprise Content Management

Relying on traditional processes and “rapid” authoring tools is no longer an efficient or effective way to manage large volumes of content.

Creating each deliverable from scratch, trapping content into restrictive formats, and allowing content to reside in multiple incompatible tools or platforms all make it more difficult to create and manage content effectively  let alone pivot and respond to new needs and challenges.

“Organizations must be willing to challenge the status quo and reexamine their existing content strategy, processes and tools to stay ahead of the curve,” says Xyleme Chief Operating Officer Leslie Farinella.

“Shifting to a flexible approach designed for reuse and scalability is possible with the right foundation…. The more complex and diverse your content, the more you need to look at it from an enterprise level.”

In our latest article, Rethinking Content Strategy: The Building Block Method, Leslie breaks down why organizations should reevaluate “how we’ve always done it,” examines why flexible content is reusable content, explains why content should be treated as a business asset, and explores why organizations should be questioning the status quo when it comes to how they create, manage, deliver and analyze content.

Leslie Farinella
Leslie Farinella


Leslie Farinella has more than 15 years of experience as a training strategy and design consultant, working with such organizations as GE, Citigroup, Johnson & Johnson, and Nielsen. With a background in engineering and an advanced degree in Curriculum and Instruction, she helps organizations re-imagine their learning content strategy to optimize efficiency through the use of innovative techniques and technologies.

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