WEBINARS

Reusability 2.0: At the Intersection of Learning and Enterprise Content Management

Presenter: Bryan Chapman,
Chief Learning Strategist,
Chapman Alliance
(Brandon Hall Research Associate)
Date: May 20, 2008
Learn More: View recorded version HERE.
(use full-screen for best results please)
Download the webinar slides HERE.

What is it about?

If you are like most organizations, you likely have one or more content management practices already in play. Perhaps your company uses content management as the backbone for a dynamic, content-driven webpage; maybe you share files with others from a centralized document management system; or possibly you have a database of standard operating procedures (SOP’s) that govern the actions of all employees. Content management is a mainstream practice that is having maximum impact in keeping up with the speed of business. At the same time, training professionals are either using or exploring how to leverage learning content management solutions for efficient content creation, reusability and supporting multimode, content delivery.

The problem is that in most cases, these content management solutions operate in isolation, but that’s about to change. In this thought-provoking webinar event, learning expert Bryan Chapman, will:

Explore a best practice approach for using valuable content from other parts of an organization to benefit the training team.
Examine the optimal ways to determine what content may be shared outward for the greater good of the organization.
Help you and your organization assess where your content strategy is today.
Describe an 8-step model for mapping out an integrated content management approach including inventorying existing content, planning for reusability, selecting the right tool(s) for the job, and motivating content contributors to embrace the strategy.

Speaker bio

Bryan Chapman is Chief Learning Strategist at Chapman Alliance, LLC; a provider of research-centric consulting services that assist organizations to define, operate and optimize their strategic learning initiatives. As a veteran in the industry, he has over 20 years experience and has worked with such organizations as American Express, Shell, Kodak, Sprint, Sharp Electronics, Honda, IBM, Microsoft, Avon, UNICEF, The Food and Drug Administration, U.S. State Department, and many others; to help them optimize learning efficiency through the use of innovative learning techniques and technologies. Bryan was formerly the Director of Research and Strategy for independent research and consulting firm Brandon Hall Research, where he served as the primary author and researcher on high profile projects such as the LMS Knowledgebase, LCMS Comparative Analysis Report, Comparison of Simulation Products and Services, and a comprehensive study of custom content developers in the industry. In addition, Bryan was responsible for structuring Brandon Hall Research’s consulting practice. He continues to provide technology-selection services in partnership with Brandon Hall Research as a registered Associate.

For more information, visit http://www.chapmanalliance.com

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ATTENDEES SAY

"Bryan has a wealth of knowledge from his experiences with other companies. This helps bring key points into perspective."

"Clear and concise connection between learning and content management. I also enjoyed the interactive polling of the audience and the ability to ask questions."

"(What I liked best about this webinar is) Defining the problem, providing the process, (giving) examples of how the concept has been applied, (describing) 8 steps to get you there."

"The presenter and content were excellent. Just what I was needing to help organize my thoughts about this topic!"

"Presentation was solid, good examples ... this is a timely subject as more and more companies struggle with content management."

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